7 Steps for Accelerated Success in Your Direct Sales Business
Step #1. Fall In Love With Your Products
Have you ever been to a restaurant and asked the waiter about a meal and they have no idea what to tell you because they’ve never tried it? That’s kind of what it’s like if you try to tell someone about a product you’ve never tried. Anyone who is successful in direct sales will tell you that it’s hard to share a product with someone if you don’t first love it yourself. Even if you are a member of a company that sells hundreds of products, it’s important that you have experienced the product for yourself or at least have a working knowledge of the benefits. Use the product literature from your company to study and learn all you can about the products you represent. Now I’m not saying you need to go buy everything your company sells, but I am saying if you can at least order a few samples and simply test them out, you’ll be ahead of the game.
Step #2. Tell At Least 5 Other People How & Why You Love The Product
When you love something, it’s easy to share it. Notice I didn’t say sell it. I said SHARE it. Tell everyone you can about how much you love the products your company provides and share with them why. Let people know how the products can help them simply by sharing your story and your experience. That’s why step 1 is so important. It’s much easier to share with people a personal experience and your genuine excitement about the product. The more people you tell, the quicker you’ll build up confidence in what you’re doing. Plus you’ll start convincing the most important person of all that you’re all in – YOU. When it comes to telling people about the products, most people start with their family and close friends to help build up their confidence to start sharing outside of their immediate circle.
Step #3. Ask 5 More People To Try it for Themselves and Give You Their Honest Opinion
This is where you really are starting to go outside of your usual comfort zone and share the products with people. Here’s a low-pressure way of sharing your amazing products with others:
Offer some a free sample in exchange for their honest opinion. Then ask for their permission to follow up with them within 24 – 48 hours to see how they loved it.
That’s it. Don’t ask them for anything up front except their honest opinion. When you contact them to follow up (hint: you MUST follow up!), ask if they would like a full size product shipped directly to their door. If they say yes, great! If they say no, ask them if you can send them a catalog, brochure or add them to your email list to keep in touch. Keep doing this and you’ll learn how simple it is to truly engage with people. You’ll also find the people who want what you have to offer, which is key to growing a strong customer base. If people don’t want what you’re sharing, don’t force them. Make room for the people who do, and you’ll build a stress-free business.
Do you sell a product that doesn’t lend itself to samples? No problem. Ask your friends to gather for a girls night out or guys day in and model or demonstrate your product. Don’t want to do home gatherings, keep reading for Step #7.
Step #4. Follow Your Company’s EXACT Compensation Plan to a “T” for a Whole 6 Months
Ok. This is a BIG deal. Every direct sales company has a plan that others have followed that has led to their success. Since that is the case, why reinvent the wheel?? No matter what company you’re in, I challenge you to follow the success/compensation plan step by step by step. Don’t change anything unless absolutely necessary. By doing this you are doing 3 things:
- Making money a whole lot faster! Because you have a plan to follow, you can make it easy for yourself to focus on your business and not all the excuses we give ourselves for not taking action.
- If you are team building, you have a ready-made plan for your team members to follow, which makes replication easy! That means all they have to do is follow the steps just like you did. This is what it means to lead with integrity.
- By immersing yourself in your company’s culture, you lead by example. Similar to falling in love with product, you’ll want to fall in love with the company’s leadership/success plan. When others who join you see you are willing to be accountable to your company’s plan, they’re more willing to follow you.
Step #5. Find Your Flow and Do What Works for You
If you follow the first 4 steps above while growing a direct sales business, you will find that you have put a system in place for growing your business. For instance, as you learn the company’s success plan, you may find that instead of splitting up your work time into 7 days/week, you may be more productive putting in more hours just a few days a week. Another example may be that rather than making follow up calls on your home or mobile phone, you find that skype or Google Hangouts are better so you can record your calls – something that is especially useful for team building calls. I will say this as well: Anything you can automate – do! From filing to storing contact information and collecting names and emails, use technology to help you keep track of your work. Tools like time management apps, online scheduling/booking calendars, and email reminder cards an can be life savers!
Step #6. Set Goals and Create a Plan for Growth Based on #4 and #5
Once you know how the success plan works and you’ve developed your flow, use what you have learned in the early stages and set your goals even higher! Duplicate your success in others and build your team faster. Try a new line of your company’s products and start the whole process all over again for another 6 months. You see, this is the beauty of direct sales. Most direct sales companies do not cap your income so you can earn bonuses, extra commission, free travel as often as you can as incentives for sharing the products with people and building your team. When you’re all in, you might as well have big goals!
Step #7. Use Your Website In Combination with Social Media to Share Virtually
Social media has changed the network marketing game for the better. Now, if you want to have a gathering, you can ask people to meet you in a Facebook group, Twitter party or Google Hangout and speak with them in the convenience of their homes. Or, you can bypass the gatherings altogether and take a picture of yourself using the products, share the image online and ask people to reply to you if they want to learn more. Now don’t go doing this 100 times a day, but at least once a day, share a new product, mention how much it can help people and simply ask people to like, comment or share to show their interest. The real benefit to social media is exposure. Not only do you get to share with your connections, but you can advertise your business and expand your reach.
Follow your company’s social media policy. Using social media may not work for all companies, so don’t try to force this if your company’s model doesn’t allow for it. Since social media opens your business up to global exposure, be sure you state where your products are being sold/shipped so you don’t violate your company’s terms and regulations. I’ll also point out that is important to read and be knowledgeable of your company’s social media policies and guidelines so that you stay in compliance. Remember, your customers, clients and team members are watching your leadership. Do right by the company and you’ll be just fine.
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